About Us

People come first. Life is short. We want to spend it with great people who will challenge us and help us grow. — Ryan Graves

Read Our Saltwater Philosophy Letter

Business is people.

The value within any company are the people that it attracts and curates, and how they work together. We see people first as individuals with unique perspectives and ideas, then as team members uniting to build, bound by purpose, and finally as a collective to deploy sustainable competitive advantage… aka. a winning culture.

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Humility is a superpower.

Starting with openness, honesty, respect for the unknown, and respect for the details, we want to build a foundation for us to learn, focus, identify opportunities, and own mistakes. Humility enables our continual improvement.

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Pragmatic & prepared partners.

We emphasize timely execution but see our work as a lifelong effort and we seek to share our wins with our partners. We prepare ourselves using the “4D’s” — Data, Discussion, Decision, Delivery. Data supports our discussions, discussions sharpen our decisions, and clear decision making empowers our delivery. If we are pragmatic and follow a strong business process we will continue to achieve great outcomes.

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Brick by brick.

Everything big starts small. A new idea… a little action, a little test, one single brick, then another. We adventure towards new ideas, then compound these new ideas with little actions, then a little more follow through. Start small, follow through, build brick by brick.

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Take ownership, take action.

We take great pride in the high quality of our output, but we know that “done” can be better than “perfect”. We move quickly because it’s the best way to ensure we’re not afraid of the future. When a decision has been made, we anticipate the undefined by asking “what’s next” and “where do we go from here”.

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The anti-corp.

We work hard to avoid being the typical corporate bureaucracy. We are lean and we prioritize for an outcome, not for perception. If “everything is important” then “nothing is important”. We go deeper on fewer. Less is more.

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